Feeling Lost?

Customer Loyalty


Product & Brand Loyalty


You want to encourage brand loyalty and just like advertising want a positive interaction.


Of course you can speak to your existing customers and encourage brand loyalty. But you can also target customers directly or through others. The challenge is to make the interaction enjoyable for the reader and increase the likelihood of them sharing it.


And you need to consider your sector. People will inevitably be more interested in simple messages about new clothes from their favourite shop than a new lime scented bleach from their regular detergent maker.


They’ll also be happier to show they’re  associated with a premium clothing brand {maybe a like on facebook} than a bathroom cleaner so a bathroom cleaner needs to try more imaginative ways to interact.


Even in the B2B area you are still appealing to individuals, it’s just that they are in their work setting. They may respect you as a company but on an average have little interest in the component itself. How productive it would be if you could engineer and interaction that encourages them to think about you even in their free time. How to do it? That’s how we can help.


Well constructed, social media be a cost effective tool in all these areas, but the strategy for each case will be very different.



Corporate Loyalty


In addition to standard corporate aims, such as letting people know when your annual report is out, social media allows innovative ideas that in turn get their own coverage.


Building on existing PR


Yet there are other areas that regulated companies could be communicating about. Through their established PR efforts they may be supporting a range of causes. Many companies sponsor art and music events, targeting focused groups in investor relations as well as promoting general brand awareness. The key is to communicate the correct messages to the right groups.


As an example, the following all support the London Symphony Orchestra. Are these companies making the most of their sponsorship?

Do they promote their sponsored concerts on their twitter feeds or interact with other music sites? The companies we have analysed do none of this.


BMW
UBS

Baker & McKenzie LLP
British American Tobacco
Canon Europe
Industrial and Commercial Bank of China (ICBC)
Linklaters LLP
Toshiba
AXA Investment Managers
Baker & McKenzie LLP
Bank of America Merrill Lynch
Canon Europe
Moore Group
Novak Druce & Quigg LLP
PwC
Takeda Pharmaceutical Company Limited


Exploring New Approaches


Social media also opens up new avenues. Perhaps we can help you to identify assets that can be used in imaginative ways.


Here’s something lighthearted on Twitter that shows what can be done with a multi-channel approach that costs little but promotes engagement.


Take a look: [BTtower Really Tall (189m) 45 year old male]

Here is an iconic British brand with extremely high brand loyalty. Their web site enables people to share the page with others, yet a quick look on social media sites suggests that this is rarely happening. At the time of writing, the only facebook point of interaction is an unofficial site maintained by a third party. Compare this to well known products from another manufacturer:

Walkers have active social media engagement on Facebook and Twitter. 302,000 people {like} and the interaction is a true mix of company and social network.